A cat does not understand what a strawberry is. A cat does not care. What a cat understands is that this small, plump, densely packed thing smells like the center of the earth just cracked open and something ancient and irresistible crawled out. That is the Yeowww! Catnip Strawberry experience from the feline side of things.

From the human side, they're adorable. Available plain or dipped in white or dark "chocolate"—cosmetic, of course, because the only ingredient that matters here is the organically grown catnip stuffed into every millimeter of the cotton twill body. The crinkle-textured leaves and stems add a second sensory trigger, that papery crunch that makes a cat bite down again just to hear it one more time. And then one more time after that.

The 3 1/2 inch long size is perfect for batting, carrying, and the classic grab-and-kick. They roll unpredictably. They sound interesting. They smell like a religious experience. Your cat will have a favorite within the hour and guard it like currency.

Key Play Styles

• Grab and bunny kick — plump shape fits perfectly in a two-paw death grip
• Bat and chase — rolls with just enough unpredictability to stay interesting
• Bite and crunch — crinkle leaves reward every chomp with sound
• Carry and hoard — lightweight and portable for relocation to secret stashes

Safety Non-toxic. 100% organically grown catnip. Durable cotton twill with crinkle fabric leaves. Made in the USA.